Denys Shcherban. Email me for a consultation

Denys ShcherbanMarketer since 2007. I have my own SaaS, SimpleSplit.

I make your SaaS sell.

The plan, the website, the ads. I do every step myself.

One hour, $200: you get a plan.
Then a full launch in 3 weeks, about $15,000.

Email me

What I can do for you.

ICP, strategy and positioning

You’ll know who buys and what to tell them.

I find your best buyers, then shape your offer, brand and copy for them.

Websites and landing pages

A site that turns visits into sign-ups and sales.

I build your site, then test new versions with SimpleSplit, my own tool.

Deep analytics

You’ll see which ads bring paying customers.

I count sales from your CRM or billing and feed them into your ad accounts.

Ads and creatives

Stop paying for clicks that never buy.

I make the creatives and run Google, Microsoft, LinkedIn, Meta, X and YouTube Ads.

My work, in numbers.

An earlier project, Canada

3× the appointments from ads, at half the cost.

I led the marketing team: Google Ads, analytics and A/B tests.

150 → 500booked appointments a week from ads, on average.

  • CA$90 → CA$45the cost of one appointment.

WorkflowPros

Since June 2026

I do all its marketing in the US, from the website to the ads.

WorkflowPros is a SaaS for HVAC, plumbing and electrical contractors, made by Workflow.

Done

  • Website
  • Design
  • Copywriting
  • Ads

Now

  • Ads
  • Analytics
  • A/B tests

75%of the Bing phrase match budget went to junk searches. I cut it.

  • 16–23% → 92–97%of visits now show up in Google Analytics.
  • 70 → 91Google’s speed score for the site on phones.

SimpleSplit

Since 2026

My own SaaS

Simple website A/B testing for anyone who runs ads. I founded it and market it myself.

2 → 10pages on its site in one week.

  • 98–100Google’s speed score for the site on phones.

Before that

  1. 2007–2019My own sites, then my own agency
  2. 2019PromodoMarketing strategist
  3. 2020–2021Diagnostech (now Workflow)Head of Digital
  4. 2022–2023DeveluxAnalytics and A/B tests

What it costs.

  1. Consultation

    $200 · 1 hour

    Email me, and we’ll pick a time.

    • Product
    • Website
    • Ads

    A plan: what to fix first

  2. Full launch

    $15,000 · 3 weeks

    On average, starting from scratch.

    • Audit
    • Positioning
    • Copywriting
    • Design and website
    • Funnel
    • Ads and creatives

    Sign-ups and demo requests

  3. Growth

    $75–150 an hour

    The more hours, the lower the rate. Never a percentage of your ad budget.

    • Ads
    • Analytics
    • A/B tests

    More paying customers

Email me for a consultation

Questions.

Who do you work with?

SaaS companies first, B2B or B2C. Then other B2B companies.

Where are you, and when can we talk?

I’m from Kharkiv, Ukraine, and live in Albania. I work with companies in the US and Canada. I’m available every day until 5 p.m. ET (2 p.m. PT). Write in the evening, and you’ll have my reply by morning.

Do I keep my accounts?

Yes. Your ad accounts, tracking and website stay yours. You can remove my access anytime.

What happens to my customers’ data?

It stays in your accounts. I don’t copy it or keep it. Your ads only learn that a sale happened, and for how much.

Someone already runs my ads. Can you help?

Yes, whether it’s an agency, a freelancer or your own team. I can check the ads and fix your tracking, or take them over. You decide.

Do you use AI?

Yes, for routine checks and reports. I make every budget and bid decision myself.

Denys Shcherban

Tell me about your SaaS.

Send me your site and your ad budget. We start with a one-hour consultation for $200.

Email me for a consultation

Or email me at denys@shche.io

Email me for a consultation